Jeffrey Roark is a Technical Executive at the Electric Power Research Institute (EPRI). His primary responsibilities include extending the EPRI/DOE Cost/Benefit Analysis Methodology for Smart Grid Demonstration Projects, as well as managing projects demonstrating operational and economic characteristics of intelligent devices deployed at various sites in the U.S. and abroad.
Joining EPRI in 2011, Mr. Roark has 40 years’ experience in the electric utility industry. Though trained in electric power engineering, his experience is mostly in the business side of the industry, encompassing many aspects of utility planning and power market analysis. His experience includes generation and reliability planning for both Southern Company and TVA. As a power-market analyst for Mirant, an unregulated utility company, he composed structured offerings for its trading and marketing activities, and projected revenues for development and acquisition of power plants in restructured power markets domestically and internationally. He also served in a Strategic Planning role for each of these diverse entities.
At EPRI, Mr. Roark has extended the EPRI/DOE Cost/Benefit Analysis Methodology for Smart Grid Demonstration Projects, and contributed to the conceptual and economic frameworks for EPRI’s Integrated Grid project. He currently consults and performs benefit/cost analysis on Integrated Grid demonstration projects.
Roark holds Bachelor’s and Master’s degrees in Electrical Engineering from Auburn University, and a Master’s in Business Administration from the University of Alabama at Birmingham.